October is Breast Cancer Awareness Month, and WHOOP is proud to announce our partnership with Barbells for Boobs, a non-profit organization providing support and education to incorporate physical activity as the foundation for breast cancer risk
reduction, treatment, and survivorship.

The WHOOP x Barbells for Boobs band features an Onyx ProKnit band, white hook, and the non-profit’s signature overlapping ring logo in pink and white.

100% of all proceeds will go directly to Barbells for Boobs to further their efforts to improve the quality of life and outcomes in individuals impacted by breast cancer. WHOOP will also conduct a clinical trial with Barbells for Boobs over the next year to better understand the relationship between physical activity and breast cancer.